Banking • Insurance • Telecommunication • E-commerce • Media
Support for marketing campaigns planning
Better customer alignment and increased purchase impact
Maximization of revenue per customer
Customer Lifetime Value (CLV) measures all the future profits a given customer will generate in total for a company. Knowledge of this value is crucial in maximizing business efficiency – it helps you determine how much can be reasonably spent to acquire or retain a customer and on which groups of customers you should concentrate the most to maximize returns.
One of the main challenges in building an efficient CLV prediction model is to carefully collect and arrange customer data.
Another challenge is to establish an efficient method of estimating CLV that maximizes the amount of information contained.
Customer Lifetime Value solution
deepsense.ai’s solution for Customer Lifetime Value prediction combines improved data management with a powerful predictive analytics tool.
Our machine learning model estimates the gross future income a given customer will generate. This is accomplished by revealing deeper dependencies between customer characteristics and their value.
Customer Lifetime Value process
Customer Lifetime Value solution:
Provides an infrastructure for integrating, cleaning and organizing data.
Explores how well CLV is captured by the client’s definition.
Provides data-driven validation of expert business theories about customer value.
Captures the view on relations between CLV and customer characteristics.
Creates a model that can predict CLV for both existing and potential customers.
Serves as a visual tool for marketing and account analysts and managers.
Comes with workshops and training for analysts and managers.
If you would like to consult us on the type of AI solution that would best suit your business needs, let’s talk. That’s the easiest way to analyze your business challenges. Leave us a message and we will contact you shortly.