How to leverage ChatGPT to boost marketing strategy?
The revolution in marketing is happening before our very eyes. The latest developments in the area of generative models mark a milestone where artificial intelligence and human expertise have come together like never before, and the use of AI in marketing is no longer just a buzzword. With ChatGPT and other large language models, marketers will be able to harness the power of AI in an easy way.
Since its launch in November 2022, the potential of using ChatGPT in business has been widely discussed. Marketing seems like the perfect area to test this technology, as the number of use cases is a kind of low-hanging fruit. In this article, we will explore the most effective areas to leverage ChatGPT in marketing strategy that can quickly bring noticeable business value.
More human-like chatbots
The first association for most marketers is the use of ChatGPT to create chatbots that will more naturally interact with customers in real time. There are many possibilities, and here we are not only talking about answering simple questions, but about complex conversations, at the level of a virtual assistant. Certainly, such solutions will also help to examine the individual needs of customers and precisely match the offer to their requirements, which will ensure a more personalized experience.
Large language model technology offers the possibility of deep advanced interaction, which can support a competitive advantage. It will not only broaden the use of intelligent chatbots in customer service, but could also be a great opportunity for a completely new approach to, for example, the range of medical or educational services offered.
Hyper-personalized customer service
Over the years, marketing has become more and more data-driven, but solutions based on large language models allow marketers to fully maximize the potential of data. By analyzing customers’ needs, behavior, and interactions with the brand, the company has a chance to fully respond to their interests. This can help increase customer loyalty and drive revenue growth.
ChatGPT and other large language models also support customer service automation and improve response times – they enable the customer to receive a response and an offer at a chosen time. Customers get the information they need quickly and efficiently, without having to wait for a human agent.
Winning content creation
Marketers can use ChatGPT to generate engaging content ideas, blog post outlines and up-to-date insights that are relevant to their brand. This can help streamline the content creation process and ensure consistency in messaging and brand voice. By inputting a few keywords related to their industry or niche, ChatGPT can provide a list of topics that can be used to create blog posts, social media updates, and other forms of content. This can help to establish the brand as a thought leader in their field and provide content that is perfectly suited to specific marketing objectives and target audiences.
Almost real-time optimization
The American merchant John Wanamaker, a pioneer of advertising, used to say that “half the money I spend on advertising is wasted, the problem is I don’t know which half” 😉 A thorough analysis of advertising expenditure is the key to the effectiveness of marketing strategy, and since Wanamaker’s time, a lot has changed. The possibilities of large language models broaden the approach to optimizing advertising. ChatGPT can help revise marketing campaigns by analyzing performance data, reviewing customer sentiment, and providing insights on areas for improvement. This can notably increase conversion rates, reduce customer acquisition costs, and improve overall ROI.
In a rapidly changing business reality, converting ChatGPT capabilities into the most useful business use cases can determine a competitive advantage. By using language models, marketers can easily analyze large amounts of text data to extract valuable insights about customers, competitors, and market trends. This information can be used to develop marketing strategy and tactics in areas such as product positioning, messaging, and channel selection.
On an everyday basis, ChatGPT can also help market researchers to gain a deeper understanding of customer feedback and social media conversations, which can provide proof of the actual image of the brand in the eyes of customers.
Sounds promising, but where to start?
The dynamic development of artificial intelligence requires marketers with a deep understanding of new technologies in order to be able to capture new opportunities to win customers’ attention. This sounds like simply stating the obvious! However, in practice, it turns out that the lack of technological know-how excludes many marketers from using AI. In order not to lag behind, it is worth supporting the marketing expertise with the knowledge of a technology partner such as deepsense.ai.
At deepsense.ai, the overriding goal of cooperation with clients is not to deliver the technology solution itself, but above all to provide the client with real business value. That’s why most of our projects start with ideation sessions and discovery workshops, where we introduce our clients to the possibilities of ChatGPT and other large language models and jointly analyze the most attractive use cases. Then deepsense.ai’s teams of AI engineers will perform end-to-end deployment and customization of selected AI solutions and put them on the fast track to delivering value. Close cooperation with deepsense.ai allows the marketing departments to maximize the potential of state-of-the-art technologies and focus on the industry-related aspects of building a competitive advantage.