Senior Content & Social Media Specialist

About deepsense.ai

At deepsense.ai, we build AI solutions, but we also help shape how companies around the world use them. We work with global organizations such as Johnson & Johnson, Google, Sky, and Docplanner on applied AI, machine learning, GenAI, data, MLOps, and production-grade AI systems. We also work end-to-end, leveraging partnerships with leaders like OpenAI, Anthropic, Google Cloud, and AWS.

Our marketing team turns that expertise into positioning, campaigns, thought leadership, case studies, landing pages, sales materials, and content that supports business growth through lead generation.

We built the pipeline engine from scratch in year one, and by the first half of year two, we had already exceeded the previous full-year pipeline result (in millions $) by 50%+. The lead funnel also continues to grow strongly, with +49% growth since the end of 2025 and +611% YoY versus June 2025.

What makes this possible is not only the strategy, but also how the team works. Our strongest assets are teamwork, ownership, agility, and continuous learning. We measure our results, learn from what works and what does not, and keep improving the engine instead of treating marketing as a set of disconnected activities. At the same time, the team culture is a major strength: we support each other, laugh a lot, stay engaged, and care about growing individually, as a team, and as contributors to the company’s business.

Now we’re looking for a Senior Content & Social Media Specialist who will help us scale high-quality content and make our expertise easier to understand, publish, distribute, and reuse.

Your role as Senior Content & Social Media Specialist

This role is for someone who enjoys working closely with experts, technology, and business. You won’t just be “writing posts”; you’ll help turn conversations with AI engineers, data scientists, sales, and leadership into content that explains complex ideas clearly and supports the buyer journey. 

You’ll work with a small marketing team and people across the business who enjoy collaborating with each other. Marketing sets strategy, coordinates campaigns, website updates, content, social media, events, reporting, and sales enablement. With RevOps we connect our work with CRM, funnel data, attribution, and lead qualification. Sales brings market feedback, client questions, and content needs. A designer turns ideas into clear visual assets. 

What makes this role stand out

• You’ll write about real AI projects, not generic tech trends.
• You’ll work with experts who build advanced AI solutions for global clients.
• You’ll have a visible impact on lead generation, sales enablement, brand, and thought leadership.
• You’ll use AI tools in practice — for research, structuring, editing, repurposing, and improving content workflows (including ChatGPT Enterprise solutions). 
• You’ll help us build a scalable content engine in a fast-growing B2B AI company.

Responsibilities

• Creating and editing B2B content in English: blog posts, case studies, newsletters, LinkedIn posts, one-pagers, ebooks, ads copy, and website content.
• Turning expert input into clear, structured, business-relevant narratives.
• Conducting short interviews with internal experts, sales, delivery teams, and leadership.
• Supporting the creation of sales enablement materials such as case studies, one-pagers, use case descriptions, and short offer-related assets.
• Managing content publication in CMS: uploading, formatting, updating, and improving website content.
• Repurposing long-form content into social media posts, carousels, newsletter sections, and distribution snippets.
• Supporting company LinkedIn communication and selected expert / leadership content.
• Collaborating with designers on visual concepts, content packaging, UX, readability, and content presentation.
• Keeping website content up to date and making sure new content is placed in the right sections.
• Supporting SEO and GEO basics: structure, metadata, internal linking, keyword intent, and content updates.
• Using AI tools thoughtfully to speed up research, structuring, editing, and repurposing — while keeping content accurate, original, and aligned with our voice.
• Analysis of the best-performing content pieces across different platforms to find the patterns and share insights. 

You must have

• 3+ years of experience in B2B content marketing, preferably in technology, software, AI, data, cloud, or IT services.
• Excellent written and spoken English (C1/C2).
• Ability to explain complex technical topics in a clear and business-oriented way.
• Experience creating long-form content such as blog posts, case studies, ebooks, reports, or expert articles.
• Experience writing for LinkedIn and adapting content to different formats.
• Confidence in working with subject-matter experts and asking good questions.
• Strong editorial skills: structure, clarity, flow, argumentation, and attention to detail.
• Basic SEO/GEO understanding.
• Experience working with CMS tools.
• Practical experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar.
• Ownership mindset and ability to manage several content pieces at the same time.

You may have

• Experience in AI, machine learning, data, software engineering, pharma / healthcare, or financial industry content.
• Experience with WordPress.
• Experience in sales enablement content.
• Experience ghostwriting for experts or executives.
• Experience working with designers on content visuals.
• Basic understanding of UX writing or conversion-oriented content.
• Agency or software development company background.

We offer

• We offer a market-aligned B2B salary range. The final rate depends on your experience, skills, and the level of ownership you can take in the role.
• Work in a company focused on applied AI and real-world AI implementation – the fastest and most interesting in software development right now, in a developing company, one of the top in the world at this scale. 
• A role with visible impact on brand, lead generation, sales enablement, and company growth – a launchpad for learning, optimizing, and achieving results that you can be proud of. 
• Space to build modern content workflows using AI tools (Chat GPT Enterprise, Gemini, our own internal AI tools). We have our own systems, connected to the processes that we share in a marketing team. 
• Remote-first / flexible work setup – but we also offer offices and co-work spaces in most of the biggest cities in Poland, so you can work as you like. Currently, our marketing team is from Krakow and Warsaw. 
• A marketing team that values quality, ownership, experimentation, business impact, and some dry humor + memes is a huge part of the vibe.
• Close collaboration with experienced AI engineers, data scientists, and business experts, who are close to the AI frontier, working with OpenAI, Anthropic, Google. 

How we work

We’re a relatively small marketing team, which means we stay close to each other’s work and decisions. A few things that help us work effectively:

• We have short daily check-ins that help us stay aligned, unblock issues quickly, prioritize work, and simply stay connected as a team.
• We work in two-week sprints, which give us a clear structure while still leaving room for flexibility. It also helps us stay focused on quarterly and longer-term goals and realize the roadmap. 
• We have regular 1:1s with the Head of Marketing. It’s a space for feedback, discussing priorities, solving challenges, sharing ideas, and talking openly about what’s working and what isn’t.

Our Commercial team integrations have become somewhat legendary (especially our Energylandia trip). Expect creative locations, plenty of conversations, and enough stories to keep the team entertained until the next offsite.

What success looks like

After the first few months, you will be able to:

• Independently create strong first drafts based on expert input.
• Publish and update content in the CMS with close attention to detail.
• Repurpose one content asset into several useful formats.
• Support sales with clear, practical content materials.
• Help reduce content bottlenecks in the marketing team.
• Improve readability, structure, and distribution of our content.

Recruitment process

1. Application review (resume + portfolio*).
2. Intro call with the recruitment team.
3. Short practical task based on real content work.
4. Interview with the Head of Marketing.
5. Final conversation and offer.

* Portfolio guidelines:

Please send us your portfolio or selected content samples. We’d like to see how you think, write, structure content, and adapt messages to different formats.

Your portfolio can be in any format that works for you: a PDF, website, Notion page, Google Drive folder, LinkedIn examples, published articles, or selected screenshots.

What will be most useful for us:

• 3–5 content examples in English, ideally from B2B, tech, software, AI, SaaS, data, cloud, or IT services.
• Examples of long-form content, such as blog posts, expert articles, case studies, ebooks, reports, newsletters, or website content.
• Examples of social media content, especially LinkedIn posts, carousels, expert / leadership content, or campaign distribution snippets.
• A short note explaining your role in each piece: writing, editing, interviewing experts, structuring, research, repurposing, publishing, or content strategy.
• Any context that helps us understand the work: target audience, goal, distribution channel, results, or how the content supported marketing or sales.
• If your work is confidential, anonymized samples, excerpts, unpublished drafts, or a short self-selected writing sample are completely fine.