We developed a video analytics solution with 94% action detection accuracy, tracking movements and matching customer paths across multiple cameras using multi-object tracking.
Meet our client
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Client’s Challenge
Retailers gather vast data from CCTV cameras, but its unstructured nature makes it hard to leverage. This project aimed to extract actionable insights from CCTV footage and prepare it for advanced analytics, unlocking its potential.
Our Solution
We developed a video analytics solution with 94% action detection accuracy, tracking movements and matching customer paths across multiple cameras using multi-object tracking. Data is merged onto
a 2D plane for a comprehensive store view, processed on edge devices with no identification to ensure privacy compliance.
Client’s Benefits
The solution transforms unstructured CCTV footage into structured data, enabling analysis of customer paths and actions. It supports immediate actions like alerting staff to long queues and long-term strategies such as optimizing store layouts, cross-sell campaigns, and staff scheduling, driving operational and strategic improvements.
