35% CTR prediction improvement over existing heuristics
Meet our client
INDUSTRYRetail
CUSTOMERA leading mobile advertising platform
How we did it
In internet advertising, total measurability and trackability are both a blessing and a curse, especially when a company is paying for ads in a cost-per-click model.
The challenge
The cost-per-click model provides countless small businesses around the world an inexpensive way to advertise online. They pay only for ad clicks. For the publisher displaying ads, unfortunately, there is a strong temptation to click the ads and get paid for it. That’s fraud, and it poses a challenge.
Of course, a low ad click-through rate remains a problem for both the site displaying the ads and the businesses that have taken them out. The publisher is displaying ads that don’t make a profit.
The solution
deepsense.ai designed a model that predicts the click-through rate of internet advertisements. The model analyzes historical data on site user behavior to spot patterns and uncover anomalies. It enabled the deepsense.ai team to identify an abnormal pattern among users, which turned out to be bots engaging in fraudulent clicking.
The effect
The solution effectively spotted internet bots that click ads, significantly boosting CTR predictions. The solution spotted up to 90% of bots and improved CTR predictions by up to 35% over existing heuristics.
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Find us
United States of America
- deepsense.ai, Inc.
- 2100 Geng Road, Suite 210
- Palo Alto, CA 94303
- United States of America
Poland
- deepsense.ai Sp. z o.o.
- al. Jerozolimskie 162A
- 02-342 Warsaw
- Poland
- ul. Łęczycka 59
- 85-737 Bydgoszcz
- Poland
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